The Concept Mafia
I designed the complete website for The Concept Mafia, a clothing brand from Medellín, available at theconceptmafia.com. The project builds a digital experience aligned with the brand's identity, combining clear navigation, an urban visual aesthetic and a direct presentation of its products.
- Role
- Web design · Visual direction · Photography
- Category
- Web · Visual direction
- Client
- The Concept Mafia
- Tools
-
WordPress
Figma
Photoshop
Lightroom
After Effects
- Live
- theconceptmafia.com
Site navigation
This clip shows part of the site navigation, highlighting how the user moves through the page, explores the content and connects with the brand's visual identity through a fluid and direct experience.
Mobile optimization
The site was adapted for clear and functional mobile navigation, attending to visual hierarchy, readability and element layout on small screens. The experience preserves the brand's identity and allows comfortable content browsing from any device.
Visual direction & photography
The visual and photographic direction focused on reinforcing the brand's urban character. Through framing, composition, style and visual treatment, an aesthetic was built coherent with The Concept Mafia's personality and the way its garments are presented digitally.
