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Sara Díaz
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(Graphic designer)

Medellín, CO —

Available for projects

I design identities, packaging and digital experiences with intention and care for detail.

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Sara Díaz — Graphic designer in Medellín

  • Branding
  • Packaging
  • Web design
  • UI
  • Photography
  • Visual direction

(Hello)

I'm Sara Díaz, a graphic designer in Medellín. I work from a clean, structured perspective with attention to detail, combining branding, packaging, web design and photography.

More about me

(Selected work — 06)

Projects

  1. (01) Web · Visual direction

    The Concept Mafia

    I designed the complete website for The Concept Mafia, a clothing brand from Medellín, available at theconceptmafia.com. The project builds a digital experience aligned with the brand's identity, combining clear…

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    The Concept Mafia
  2. (02) Mobile app · UI Design

    Estable

    I designed the interface for Estable in Figma, a mobile app created to improve time management and help organize demanding routines more clearly. The project stems from the problem of…

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    Estable
  3. (03) Rebranding · Packaging

    Casquillera

    I developed the rebranding and packaging system for Casquillera, creating a family of labels for six beers with a coherent, expressive and recognizable visual identity.

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    Casquillera
  4. (04) Branding · Visual system

    FinancePlus

    I built the visual identity for FinancePlus, a financial holding company with three business units. The system starts from a primary logo and branches into coherent sub-brands: SafeBank, InvestGrow and…

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    FinancePlus
  5. (05) Social media · Digital design

    Social media content

    I designed advertising pieces and visual content for different brands, adapting each proposal to their identity, tone and communication needs.

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    Social media content
  6. (06) Graphic exploration · Typography

    Posters

    A selection of personal posters to explore composition, typography, image and different visual languages.

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    Posters
See project index

(What I do)

Focus areas

  1. [01]

    Branding

    I design visual identities and graphic systems that communicate with clarity.

  2. [02]

    Packaging

    I create packaging and labels designed to build visual presence and brand coherence.

  3. [03]

    Web

    I design interfaces and visual sites that connect aesthetics, structure and experience.

  4. [04]

    Photography

    I direct photo shoots and create visual pieces with intention, composition and careful aesthetics.